Boom! How I rank #4 for “link building”

Here’s the truth:
When I first launched Backlinko, the odds were stacked against me.
I was entering the insanely competitive digital marketing space...
...and I had a grand total of FIVE Twitter followers.
I quickly realized that I couldn't copy the same content strategy that my big brand competitors were using. If I did, I'd be squashed like a bug.
So I did the opposite.
Soon after launching Backlinko, I created a guide that quickly generated over 9 thousand unique visitors.
And that single post has racked up 275,670 visitors to date (my post also ranks in the top 5 for the keyword, “link building”).
As you’ll see in the video, I created this piece of content using a strategy called “The Go-To Guidebook”.
And the funny thing about The Go-To Guidebook is that it's REALLY easy to put together.
Just follow the steps, fill in the blanks, and you’re set.
So even if you’re a one man show competing against big brands, The Go-To Guidebook can help you.
(After all, it’s exactly what I used to outrank Search Engine Land, Entrepreneur and other authority sites)
Obviously, content promotion played a role in my success.
But here’s the deal:
Content promotion only works if you have something worth promoting.
You can send the perfect outreach email at the perfect time...
...But if your content isn’t up to snuff, it won’t get shared or linked to.
Fortunately, when you create content like my Go-To Guidebook, you have something highly-shareable on your hands.
That’s because The Go-To Guidebook has content promotion baked right into it.
Below the video there’s a PDF worksheet for you to download.
The worksheet won’t make sense unless you watch the video. But it WILL help you execute the new strategy that I outline.
So I recommend that you download it after you finish watching the video.

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